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Domains are crucial for any online business. Read the tips below to get the most out of your online presence!

Tip 1: Register a domain that's easy to remember

Be sure to register your company or organization’s name. If it’s particularly long or difficult to spell, register a shorter variation or initials. For example, register the following domains:

• Domain 1 (company name): Directregister-hosting.nu
• Domain 2 (shorter variation): Directregister.nu
• Domain 3 (initials): DH.nu

Tip 2: Register other top level domains

If you run an international organization, you may wish to register top level domains (TLD’s) of other countries or generic TLD’s. Your target audience might search on that specific TLD. If you run a national organization it’s always a good idea to protect your company’s name.

The most popular TLD’s are:

• .nu
• .com
• .net
• .org

Tip 3: Register various domains

Search engines are essential for getting visitors to your website. The higher your website scores in the search results, the higher the chance that visitors will click on your link. This is why it is important that several domains link to your website. Search engines will rate and position your website higher in the search results if more domains link to your website

Secondly, many customers and prospects enter their search term directly in the address bar. It is important that your website address displays when a customer is searching for a website like yours. For example, register:

• the product names as a domain;
• the product name in combination with your country or city;
• the description of your product.

Tip 4: Register misspelled domains

Customers or prospects often enter a misspelled domain in the address bar. To ensure that these customers or prospects visit your website, you should register these misspelled domains.

By registering the misspelled domains yourself, you prevent domain squatters from registering your misspelled domains for criminal purposes.